“Net Positive: How Courageous Companies Thrive by Giving More Than They Take”, written by Paul Polman and Andrew Winston is an inspiring and relevant book for the current era, where companies are under pressure to demonstrate a genuine commitment to sustainability and social responsibility. The book manages to highlight the importance of going beyond “less harm” to create a net positive impact on society and the planet.
However, although it offers an ambitious vision and useful examples, its approach may seem too idealistic for some companies, especially those facing financial or market challenges. The lack of details on practical implementation can also limit its usefulness for smaller or less developed companies in terms of sustainability.
In summary, “Net Positive” is essential reading for business leaders interested in the sustainable future, but may require a deeper analysis of how to bring these ideas to the daily reality of many companies.